Corporate wellness is a marathon, not a sprint. It’s a long-term investment, because changing individual habits and influencing large groups of people takes time. But there are measures to consider in the shorter term to evaluate the success of your wellness program.
To see how your program is performing, consider these measures:
- Reduced sick days and absences
- Wellness program participation rates
- Employee feedback
- Medical utilization rates
- Improved employee engagement and satisfaction
- Lower voluntary employee turnover
- Employee requests for additional program components
- Year over year improvement in biometric screening results
- Year over year improvement in health assessment responses
- Reduction in health care costs
Don’t despair if your health care expenses didn’t take a nosedive this year. Remember, it can take more than a year to see significant improvements in that metric. Look at the other measures, and celebrate successes where you find them. Also consider the interventions your program offers to see what’s working best, then continue to expand or improve those programs for even greater returns. Keep in mind that physician leadership can be a tipping point for lasting behavior change, so seek out opportunities for physician engagement and direction in your program.
Measuring the true ROI of a corporate wellness program can be tough, but when you recognize the wide range of factors influenced by your program, you can begin to see the full picture of all it has to offer your business.
Need to start or reboot a corporate wellness program? Contact us for a free consultation.
You may also be interested in our blog, “Shaping Wellness Through Biometric Screenings.”